I led the creative strategy for Score Big with Cruisers Yachts—a high-energy sales campaign centered on the luxurious Cantius line and an unforgettable incentive: a VIP trip to see the Green Bay Packers in their hometown. Through targeted emails, social media, and landing page content, the campaign drove strong engagement and excitement, resulting in sold yachts, 2,000+ landing page views, and 3,500 video views. It deepened brand loyalty while delivering measurable sales and buzz-worthy customer experiences.