I led the creative and brand strategy for the launch of Galeon’s newest yacht models, helping define how each new product would enter the market and how the broader lineup would be positioned and presented to customers.

Working across multiple model launches, I developed the creative direction, campaign approach and messaging that carried from early teasers through launch and post-launch marketing. The work came to life across photo and video, digital, social, email, paid media, PR and dealer-facing materials, creating a consistent launch experience across every touchpoint.

The campaigns generated strong awareness, leads and sales while helping establish a more cohesive approach to launching new Galeon products in the U.S. market.

10K+ Site Visits / 150 Form Submissions / 100+ Sales-Qualified Leads / <2 Months Model Sold Out