I led the creative strategy for the launch of Galeon’s latest yacht, developing bold brand messaging and directing a high-impact photo and video shoot. The multi-phase campaign included teaser content, full-scale launch assets, and post-launch engagement—spanning email, social, web, paid media, and PR.

The campaign drove over 10,000 site visits, 150 web form submissions, and 100+ sales-qualified leads, selling out the model in under two months. This work was honored with a regional ADDY Award for excellence in advertising.