As part of a high-energy product launch campaign for this new fishing machine, I led the planning, direction, and execution of a four-day photo and video shoot to generate excitement and drive demand. I directed three videos—a fishing lifestyle feature, a family fun lifestyle piece, and a full product walkthrough—alongside lifestyle, product, and aerial photography. Long days and late sunsets paid off, as the content significantly boosted website traffic and brand buzz, helping position the model as a standout in the market.